<\/span><\/h2>\nLEAD\u2019s leadership in the industry stems from two strategic transformations. According to Gong, the first transformation was the technological leap from being a \u201csingle-point champion\u201d to becoming a \u201cfull-line integrator.\u201d<\/span><\/p>\nIn the lithium<\/span>–<\/span>i<\/span>o<\/span>n<\/span> battery equipment field, as downstream manufacturers enter the era of \u201cgigafactories,\u201d market demand has shifted from standalone machines to fully integrated and highly coordinated production solutions. LEAD took a forward-looking approach by investing across the entire industrial chain in technology R&D, becoming one of the few companies worldwide capable of delivering turnkey production lines with 100% independent intellectual property rights.<\/span> \u201cWe don\u2019t just sell products \u2014 we deliver a winning system for our customers,\u201d Gong said.<\/span><\/p>\nThe second transformation was the expansion from deep vertical specialization to broad ecosystem building. LEAD has systematically transferred its full-line integration expertise from lithium<\/span>–<\/span>i<\/span>o<\/span>n<\/span> batteries to other new energy sectors, including photovoltaics, hydrogen energy, energy storage, and automotive production. This shift has transformed the company from an equipment manufacturer into a comprehensive solutions leader across the new energy value chain.<\/span><\/p>\nLEAD is also at the forefront of next-generation technologies. For solid-state batteries \u2014 widely regarded as the next breakthrough in energy storage \u2014 the company has achieved GWh-scale mass delivery capability for full-line production systems.\u201cOur greatest strength lies in enabling complete process integration, helping top global customers make the leap from the laboratory to the gigafactory,\u201d Gong noted.<\/span><\/p>\nIn the field of artificial intelligence, LEAD<\/span> aims to \u201ccreate real value for manufacturing through AI.\u201d As Ms. Gong Chenyu explained, the company\u2019s self-developed LEADACE AI platform leverages deep learning algorithms to boost defect detection accuracy from 60% under traditional methods to over 95%, delivering substantial improvements in production yield and cost efficiency for its customers.<\/span><\/p>\n\u201cWhether it\u2019s seizing the future with solid-state batteries or empowering the present through AI manufacturing, LEAD is using uncompromising innovation to solve the industry\u2019s most critical challenges,\u201d Gong concluded.<\/span><\/p>\n<\/span>ESG: A Mandate, Not an Option<\/span><\/span><\/h2>\nAgainst the backdrop of a global clean energy transformation, ESG (environmental, social, and governance) has become a key benchmark for evaluating the quality of corporate development. For LEAD, ESG is not a voluntary choice but a necessary commitment.<\/span><\/p>\n\u201cESG is not an option\u2014it\u2019s an obligation. Our core mission is to empower green energy through intelligent green manufacturing,\u201d said Ms. Gong Chenyu, Senior Vice President, CFO, and CHRO of LEAD Group.<\/span><\/p>\nThis sense of mission runs through both the internal operations and external practices of LEAD. On the environmental (E) front, the company plays a dual role\u2014as both an enabler and a practitioner.<\/span><\/p>\nAs an enabler, LEAD infuses sustainability into its products through technological innovation. Its proprietary solutions, such as dry electrode manufacturing and AI-powered visual inspection systems, help downstream clients achieve significant energy savings and carbon reduction from the source, embedding the concept of sustainability across the entire industrial chain.<\/span><\/p>\nAs a practitioner, LEAD leads by example. It built the industry\u2019s first carbon-neutral factory, equipped with rooftop photovoltaic systems to achieve true \u201cgreen manufacturing with green power.\u201d This represents a meaningful step toward greener production in the new energy equipment industry.<\/span><\/p>\nOn the social and governance (S&G) front, LEAD focuses on steady, long-term growth. Early this year, the company established the Warm Light Charity Fund with an initial investment of 30 million yuan, dedicated to supporting research, education, and environmental protection initiatives as part of its corporate social responsibility. To ensure the effective implementation of its sustainability strategy, LEAD has also built an ESG governance structure led personally by its Chairman, integrating ESG principles from top-level design through every stage of business execution.<\/span><\/p>\nThese concrete efforts have earned LEAD recognition from international rating agencies such as CDP and S&P Global.<\/span><\/p>\n\u201cFor LEAD, ESG is not a cost\u2014it\u2019s an investment. It\u2019s not just a responsibility; it\u2019s a core source of long-term competitiveness,\u201d Gong emphasized.<\/span><\/p>\n<\/span>\u201cLeading Together\u201d \u2013 Teaming Up for Global Expansion<\/span><\/span><\/h2>\nWhile technological innovation and green development have built LEAD\u2019s foundation, a clear globalization strategy has become its key growth driver. In 2024, the company\u2019s overseas revenue reached 2.83 billion yuan, up 26.31% year-on-year, marking a significant acceleration in its global expansion.<\/span><\/p>\nLEAD\u2019s international strategy can be summarized in three pillars:<\/span><\/p>\n\nDeepening roots in Europe \u2013 establishing a strong local presence in Germany, France, and Hungary, where LEAD serves top clients such as Volkswagen, BMW, and ACC with localized teams and services.<\/span><\/li>\nBreaking ground in the Americas \u2013 seizing opportunities amid the region\u2019s surging market growth and securing partnerships with several leading customers, making the Americas a new growth engine.<\/span><\/li>\nProving quality in Japan and Korea \u2013 successfully entering two of the world\u2019s most demanding markets and earning large-scale orders from top-tier enterprises.<\/span><\/li>\n<\/ol>\nAccording to Gong, LEAD\u2019s overseas business has evolved beyond product exports into globalized brand and service operations. Its core strategy\u2014\u201ctalent first, deep localization\u201d\u2014focuses on building a \u201cGlocal\u201d (Global + Local) team with global vision and local execution.<\/span><\/p>\n\u201cBehind every piece of equipment that goes overseas must be a localized team and service system,\u201d Gong said.<\/span><\/p>\nIn this process, international digital platforms have played a critical role. Gong described social media as both a \u201cradar for precision talent acquisition\u201d and a \u201cmegaphone for global branding.\u201d<\/span><\/p>\nAs a radar, social media enables LEAD to efficiently connect with professionals worldwide, supporting its deep localization efforts. As a megaphone, these platforms amplify LEAD\u2019s technological strengths and corporate values to global audiences, serving as a \u201cgolden business card\u201d that strengthens its employer brand and customer trust across borders. Through this digital bridge, LEAD\u2019s \u201cGlocal\u201d strategy has taken firm root, helping the story of Chinese intelligent manufacturing resonate on the world stage.<\/span><\/p>\n\u201cUltimately, successful globalization is not just about selling products to more countries\u2014it\u2019s about evolving into an integrated system of global resources, global talent, and global culture and branding,\u201d Gong concluded, offering pragmatic advice for all companies seeking to go global.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Recently, Ms. Gong Chenyu, Senior Vice President, Chief Financial Officer, and Chief Human Resources Officer of Lead Intelligent Equipment, was interviewed by the authoritative media outlet China Trade News. In the interview, Ms. Gong provided an in-depth analysis from the dual perspectives of technological breakthroughs and industrial synergy, systematically explaining how intelligent manufacturing is reshaping…<\/p>\n","protected":false},"author":15,"featured_media":6534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[151,1],"tags":[172,171],"class_list":["post-6533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-news","category-news","tag-lead-intelligent","tag-lead-intelligent-equipment"],"acf":[],"yoast_head":"\n
China Trade News Exclusive | LEAD Group\u2019s Gong Chenyu on the Future of the Industry<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n